Creating a website is a complex process that consists of several activities. From market research, through graphic design, web programming, text creation to the launch of the website. Read the following 5 things that are very important to us when creating a website and are always taken into account.
Keywords Analysis and Goal Setting
People type various terms into search engines to help them find what they are looking for. With keywords analysis, we can find phrases that are frequently searched for and are also related to your website’s content. This helps us find out which specific keywords visitors will be able to reach your website with.
Before creating a website, the most important thing is to define principles and values of the company, which will help to analyze keywords. It is necessary to focus on the company’s vision for the future and also on its story. Then, it is necessary to determine the company’s goals. Based on these factors, we will create a website for a quality variety of clients.
Keywords analysis is an important priority for the success of your website, which then leads to search engine optimization.
Search Engine Optimization (SEO)
Thanks to SEO optimization, we can get your website among the top search results much easier. With the current level of search competition, the best possible search engine optimization is a must.
For SEO optimization, we not only “tune” the texts on the website. It is a more complex process. What is important for optimization and what do we focus on?
- Loading speed;
- website security;
- photo and product description;
- pictures;
- text optimization;
- correct headings, titles;
- SEO technical setting;
- and many more …
—> About poper creation of optimized website content, you can learn here: Proper creation of optimized website content
—> How to write articles for SEO, which we do, can be read here: SEO – How to write articles to be readable and optimized for search engines
Copywriting
The proper text writing on the website is the basis of the already mentioned search engine optimization and also of the web creation itself. Therefore, it is important to write texts that are not only interesting, but also gramatically correct with the use of appropricate keywords. Copywriting consists of preparation of texts in accordance with an analysis of your target audience and their optimization for search engines using keywords, the correct hierarchy of headings, etc.
You can read more about the essential elements of an article here: What essentials elements should be part of any article?
Website accessibility
Remember that it should be as easy as possible for the visitor to navigate through your page. Moreover, over 67 % of users browse the Internet on a mobile phone or a tablet today. If the visitor don’t find what they are looking for, the website is too complicated for them, various windows pop up on the website, or the website is overwhelmed by adds, they immediately leave and thus increase your website bounce rate, which also worsens SEO.
That’s why we create websites that always meet the necessary criteria. It is important to us to assure that your website is responsive and as accessible as possible to all visitors.
Accessible sites and the most common problems of websites were explained by our colleague Mishka here: An accessible website is suitable for everyone
How did we help with website accessibility? Read our case studies to find out:
—> Even a large school with a lot of activities can have a clear website
—> Accessible website for Primary and nursery School in Otnice
—> Website for Hrušovany Kindergarten on the Accessible School Theme
Marketing
If you want a really powerful website that delivers results, SEO optimization alone is not enough. When creating a website, you should consider how exactly you want to present it to your visitors. Will you write a blog? Will you offer various promotions or benefits? How do you want the reviews to be incorporated on your website? Based on your decisions and needs, we will adjust the website’s creating and design. After its launch, it is also important to invest in marketing, such as PPC campaigns or social media visibility, which we are also glad to help you with.
You can read about how to properly prepare for marketing here: Prepare properly for marketing
If you want your website to be efficient and customer gaining, do not hesitate to contact us. We will be glad to help you.