New website for TECHARTSTAV

In November 2023, we met with a client who needed to redesign their website. We agreed on a budget, timeline and the use of WordPress, which the client chose because their original site was already running on this system.

In December, a workshop was held at the company’s headquarters with the owner and staff. During four hours of intensive work, we gathered a great deal of information which we then used to perform keyword analysis, detailed specifications and create the text for the site.

Since January, we have been working diligently on keyword analysis. We then used these words as the basis for writing the texts, laying out the menus, pages and subpages and creating the sitemaps. A UX graphic designer and UI designer designed the wireframes, which we consulted with the client. Once they were approved, we created graphics that spanned over 60 pages. As we have many foreign residents living in our country, we also designed the site in English.

After the client approved the graphics and texts, we built the site and inaugurated it on May 22, 2024. Immediately after the launch, the site was well indexed and ranked high in organic search for keywords. The very next week after the launch, the client received two inquiries.

And how did the client respond?

“When the gentlemen from Zeni came to us for the introductory workshop and showed us that they can make a website that is above Wikipedia for keywords, we wanted one too.

It took six months and today, instead of a five-page site, we have a machine that is over 60 pages long and Google indexes keywords in the top positions. Just a week after launching, we received our first inquiry.

We continue to work with the Zeni team afterwards, where they handle our marketing and promotion in the online space.”

Owner: Jaroslav Jedinák