{"id":9367,"date":"2021-05-13T07:14:48","date_gmt":"2021-05-13T05:14:48","guid":{"rendered":"https:\/\/zeni.cz\/blog\/seo-how-to-write-articles-to-be-readable-and-optimized-for-search-engines\/"},"modified":"2024-07-10T12:55:37","modified_gmt":"2024-07-10T10:55:37","slug":"seo-how-to-write-articles-to-be-readable-and-optimized-for-search-engines","status":"publish","type":"post","link":"https:\/\/zeni.cz\/en\/blog-o-wordpress-woocommerce\/online-business\/seo-how-to-write-articles-to-be-readable-and-optimized-for-search-engines\/","title":{"rendered":"SEO &#8211; How to write articles to be readable and optimized for search engines"},"content":{"rendered":"<div class=\"gb-container gb-container-0600257f\">\n\n<h2 class=\"wp-block-heading\">How to increase online sales? Part 4.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\"><strong>SEO optimization is a broad concept that is ultimately very simple. It is the use of tools that will move the article to the top of the search results.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">In this article, you will read <strong>how to write articles so that people do not leave your website<\/strong>, but rather <strong>stay<\/strong> on the website, or <strong>buy your products and leave feedback.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\"> If you&#8217;re using <strong>Google, Yahoo and so<\/strong>, to find information, then you&#8217;re <strong>searching<\/strong> for information <strong>by keyword<\/strong>. <strong>Search engine optimization<\/strong> (SEO) are practices that include techniques, tactics, and tools to increase <strong>site traceability and organic traffic<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">For example, you are looking for a company that will create a website for you at an affordable price in your location. You will probably enter something like &#8220;Prague website creation&#8221; into the search engine, you <strong>expect maximum performance<\/strong> from the search engine,<strong> and the information you are looking for<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">Sure, you&#8217;ve already encountered a situation where you opened one of the first links in a search results, but you closed the website quickly because the <strong>website didn&#8217;t answer your questions<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\"><strong>WARNING! If people are leaving your website frequently, your website is a &#8220;garbage&#8221; for search engines and moves it down the rankings.<\/strong><\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-52a3dfd9\">\n\n<h2 class=\"wp-block-heading\">Selection of topics and keywords<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">Before writing an article, do a research. You will find out what you want in the article and where you will search for information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">You can <strong>create keyword analysis<\/strong> <strong>using the tools<\/strong> you find through the search engine. The analysis will show you several key phrases that match your assignment. You can also notice the <strong>findability of individual phrases<\/strong> in the individual fields.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\"><strong>Do not enter the keyword a hundred times<\/strong> in the text, but it should be included depending on the length of the text. For example, if you have a text with a length of 2 standard pages (hereinafter SP) an adequate number is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1* in the title;<\/li>\n\n\n\n<li>1* in perex;<\/li>\n\n\n\n<li>1-2* location in H2, possibly in H3;<\/li>\n\n\n\n<li>1* placement in meta description;<\/li>\n\n\n\n<li>1* location in the ALT attribute of the image.<\/li>\n<\/ul>\n\n<\/div>\n\n<div class=\"gb-container gb-container-cea92e39\">\n\n<h2 class=\"wp-block-heading\">Article length<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">The reader is interested in the <strong>quality of the information<\/strong> you pass on to him. Therefore, focus only on the <strong>complete information<\/strong>, but in <strong>no case use the text without relevant information<\/strong>. If you beat around the bush in the article for a long time, there is almost 100% certainty that your reader will leave! The search engine will immediately evaluate your website as poor quality, and moves it down the rankings. Of course you don&#8217;t want that, so just provide information <strong>without unnecessary words!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">A<strong> quality article<\/strong> that carries full information and is readable to readers is around <strong>1-2SP.<\/strong> If you want to publish an article about 5 SP, try to divide the article into 2-3 parts. The reader will have a reason to return to your website and the articles will be better organized. There are topics, for which the topic <strong>can include 2-4SP<\/strong>, it <strong>mainly<\/strong> concerns <strong>professional or informative texts<\/strong>, which should be kept in a single article for complete content.<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-3077dcfc\">\n\n<h2 class=\"wp-block-heading\">Readable article<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Follow the title hierarchy <\/strong>\u2013 it can be misleading for readers if you have the meta title (H1) at the same level as the H2 or H3 headings.<\/li>\n\n\n\n<li><strong>Length of paragraphs<\/strong> \u2013 paragraph should <strong>never <\/strong>be <strong>longer than five lines<\/strong>, because the text will be confusing for readers.<\/li>\n\n\n\n<li><strong>Set clear rules:<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>abbreviations or not<\/strong> (it is unattractive, if you write once the aka and the second time the<strong> <\/strong>also known&nbsp;as);&nbsp;<\/li>\n\n\n\n<li><strong>observe even numerical markings, <\/strong>numerically or textually but never combinations.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Bring the text to life with bullets, numbering or a table <\/strong>\u2013 the article is much clearer and more fun for readers.<\/li>\n\n\n\n<li><strong>Highlight the important words with bold<\/strong> \u2013 it is proven that <strong>most of the population does not read the full text.<\/strong> The reader first makes an overview, scrolling through the website, over the sentences highlighted by bold, to see <strong>if he can find the information he is looking for.<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">In this article, we introduced you to the rules according to which SEO optimization works and how the article should look <strong>clear and readible.<\/strong> In the next article, we will introduce you to the essentials that the article should contain before the publication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">If you are interested in anything, do not hesitate <a href=\"https:\/\/zeni.cz\/en\/contact\/\">to write<\/a>, we will answer all your questions as soon as possible.<\/p>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>SEO optimization is a broad concept that is ultimately very simple. It is the use of tools that will make the article on the top of the search engine.<\/p>\n","protected":false},"author":29,"featured_media":9368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[309],"tags":[],"class_list":["post-9367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-business","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"author_meta":{"display_name":"rjurinek","author_link":"https:\/\/zeni.cz\/en\/blog-o-wordpress-woocommerce\/author\/rjurinek\/"},"featured_img":"https:\/\/zeni.cz\/app\/uploads\/2023\/02\/pexels-pixabay-270637-2-300x199.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/zeni.cz\/en\/blog-o-wordpress-woocommerce\/.\/online-business\/\" class=\"advgb-post-tax-term\">Online Business<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Online Business<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 5 years ago","modified":"Updated 2 years ago"},"absolute_dates":{"created":"Posted on 13.5.2021","modified":"Updated on 10.7.2024"},"absolute_dates_time":{"created":"Posted on 13.5.2021 7:14","modified":"Updated on 10.7.2024 12:55"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/zeni.cz\/en\/wp-json\/wp\/v2\/posts\/9367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zeni.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeni.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeni.cz\/en\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/zeni.cz\/en\/wp-json\/wp\/v2\/comments?post=9367"}],"version-history":[{"count":3,"href":"https:\/\/zeni.cz\/en\/wp-json\/wp\/v2\/posts\/9367\/revisions"}],"predecessor-version":[{"id":12459,"href":"https:\/\/zeni.cz\/en\/wp-json\/wp\/v2\/posts\/9367\/revisions\/12459"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeni.cz\/en\/wp-json\/wp\/v2\/media\/9368"}],"wp:attachment":[{"href":"https:\/\/zeni.cz\/en\/wp-json\/wp\/v2\/media?parent=9367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeni.cz\/en\/wp-json\/wp\/v2\/categories?post=9367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeni.cz\/en\/wp-json\/wp\/v2\/tags?post=9367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}