{"id":9362,"date":"2021-04-29T12:18:15","date_gmt":"2021-04-29T10:18:15","guid":{"rendered":"https:\/\/zeni.cz\/blog\/proper-creation-of-optimized-website-content\/"},"modified":"2024-07-10T12:55:45","modified_gmt":"2024-07-10T10:55:45","slug":"proper-creation-of-optimized-website-content","status":"publish","type":"post","link":"https:\/\/zeni.cz\/en\/blog-o-wordpress-woocommerce\/online-business\/proper-creation-of-optimized-website-content\/","title":{"rendered":"Proper creation of optimized website content"},"content":{"rendered":"<div class=\"gb-container gb-container-623ea9bc\">\n\n<h2 class=\"wp-block-heading\">How to increase online sales? Part 3.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\"><strong><strong>You can increase online sales, among other things, by properly compiling the content you publish. Web development is based on optimized content, don&#8217;t forget to think about it at the very beginning. The content of your site is intended to dazzle the client, and at the same time should be adapted to search engines.<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">We are <strong>creating optimized content<\/strong>, and full-fledged websites that bring you customers and increase online sales. You can read how it works in the article <a href=\"https:\/\/zeni.cz\/en\/blog\/we-build-websites-that-earn\/\">We build websites that earn and increase demand \u2013 Warex<\/a>.<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-2c0c1347\">\n\n<h2 class=\"wp-block-heading\">How to have a website for maximum customer usability<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\"><em>&#8220;A usable website is one that allows users to easily work with it.&#8221; <\/em>Viktor Janouch&nbsp;<a href=\"#zdroje\">[1]<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The user immediately <strong>understands what information<\/strong> the site presents;<\/li>\n\n\n\n<li>the user can <strong>easily navigate<\/strong> through the website;<\/li>\n\n\n\n<li>the navigation of the website must be <strong>clear and unambiguous<\/strong>;<\/li>\n\n\n\n<li>the website has the <strong>search function<\/strong> for information;<\/li>\n\n\n\n<li>the website is <strong>responsive <\/strong>to all types of devices and search engines.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">When creating a website, you should make sure that it is accessible to all users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">Read more in the article <a href=\"https:\/\/zeni.cz\/en\/blog\/an-accessible-website-is-suitable-for-everyone\/\">An accessible website is suitable for everyone<\/a>.<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-3555c66e\">\n\n<h2 class=\"wp-block-heading\">Users don&#8217;t read your content<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">One of the criteria in developing a website is to create it <strong>based on how people read<\/strong> on the web. Jacob Nielsen, one of the world&#8217;s greatest web usability experts and a researcher in human behavior focused on interaction with a computer, found that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The reader first <strong>goes fast through<\/strong> the entire written content;<\/li>\n\n\n\n<li>the reader searches for i<strong>nformation that corresponds to what he is looking for<\/strong>;<\/li>\n\n\n\n<li>For example, <strong>highlighted keywords<\/strong> or <strong>lists<\/strong> are most interesting. <a href=\"#zdroje\">[2]<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">You can <strong>interest <\/strong>the customer, for example, by <strong>using emotions <\/strong>or by your <strong>overall image. <\/strong>You can read more about this in the article <a href=\"https:\/\/zeni.cz\/en\/blog\/present-yourself-and-increase-online-sales\/\">Present yourself and increase online sales<\/a>.<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-4d2b2710\">\n\n<h2 class=\"wp-block-heading\">Search engines and the content of your website<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">The texts on your website must be written for people but also for search engines, that&#8217;s exactly what we do. It is very important to <strong>use SEO<\/strong> correctly and also to know the appropriate <strong>keywords<\/strong>, so that the user can find easily the website. Good <strong>loading performance <\/strong>of the website or <strong>descriptions of photos and products (ALT attributes)<\/strong> will also help.<\/p>\n\n\n<div class=\"gb-container gb-container-5f1a089c\">\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/zeni.cz\/app\/uploads\/2021\/04\/seo-2-3.jpg\" alt=\"SEO\" class=\"wp-image-5393\" srcset=\"https:\/\/zeni.cz\/app\/uploads\/2021\/04\/seo-2-3.jpg 960w, https:\/\/zeni.cz\/app\/uploads\/2021\/04\/seo-2-3-300x169.jpg 300w, https:\/\/zeni.cz\/app\/uploads\/2021\/04\/seo-2-3-768x432.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption class=\"wp-element-caption\">SEO<\/figcaption><\/figure>\n\n<\/div>\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\"><strong>SEO<\/strong> is a major factor for search engines. It specifies the<strong> keywords<\/strong> that search engines work with. Here are <strong>6 factors<\/strong> that have a <strong>big impact on search optimization<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website title &#8211; title;<\/li>\n\n\n\n<li>main website title &#8211; H1;<\/li>\n\n\n\n<li>keywords on the website;<\/li>\n\n\n\n<li>keywords (text) in links;<\/li>\n\n\n\n<li>backlinks;<\/li>\n\n\n\n<li>website indexing. <a href=\"#zdroje\">[3]<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\"><strong>Keywords<\/strong> should be well represented on the website, we place great emphasis on this. When developing a website, we perform extensive<strong> keyword analysis<\/strong>. We will identify the customer&#8217;s needs and carefully study the story of the company, according to which we will choose the right keywords.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"zdroje\">It is important for the <strong>customers to find what they are looking for<\/strong> on the website. You need to be <strong>interesting enough<\/strong> and make the website <strong>as understandable as possible<\/strong> for customer. That will make users happy and they will more likely return to your site. If you <strong>don&#8217;t interest<\/strong> the customer with the website, every <strong>ad is useless<\/strong> because the<strong> customer leaves<\/strong> the website <strong>immediately<\/strong>. We can create an <strong>optimized website<\/strong> for you that will interest people and search engines too, and <strong>increase your demand<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">We will write more about properly <strong>optimized SEO<\/strong> in the next article.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">Feel free to <a href=\"https:\/\/zeni.cz\/en\/\">contact us<\/a> at any time and we will help you find a solution.<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-83816ac9\">\n\n<h2 class=\"wp-block-heading\">Resources:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">[1] Janouch, V.: <em>333 trik\u016f pro internetov\u00fd marketing. Sb\u00edrka neju\u017eite\u010dnej\u0161\u00edch informac\u00ed, postup\u016f a technik.<\/em> Brno: Computer Press, a. s.,   2011. 278 s. ISBN 978-80-251-3402-3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">[2] <a href=\"https:\/\/www.parentcenterhub.org\/web-reading\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/www.parentcenterhub.org\/web-reading\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">[3] Janouch, V.: <em>333 trik\u016f pro internetov\u00fd marketing. Sb\u00edrka neju\u017eite\u010dnej\u0161\u00edch informac\u00ed, postup\u016f a technik.<\/em> Brno: Computer Press, a. s., 2011. 278 s. ISBN 978-80-251-3402-3.<\/p>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>You can increase online sales, among other things, by properly compiling the content you publish. Web development is based on optimized content, don&#8217;t forget to think about it at the very beginning. The content of your site is intended to dazzle the client, and at the same time should be adapted to search engines.<\/p>\n","protected":false},"author":29,"featured_media":9363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[309],"tags":[],"class_list":["post-9362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-business","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"author_meta":{"display_name":"rjurinek","author_link":"https:\/\/zeni.cz\/en\/blog-o-wordpress-woocommerce\/author\/rjurinek\/"},"featured_img":"https:\/\/zeni.cz\/app\/uploads\/2023\/02\/pexels-judit-peter-1766604-2-300x201.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/zeni.cz\/en\/blog-o-wordpress-woocommerce\/.\/online-business\/\" class=\"advgb-post-tax-term\">Online Business<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Online Business<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 5 years ago","modified":"Updated 2 years ago"},"absolute_dates":{"created":"Posted on 29.4.2021","modified":"Updated on 10.7.2024"},"absolute_dates_time":{"created":"Posted on 29.4.2021 12:18","modified":"Updated on 10.7.2024 12:55"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/zeni.cz\/en\/wp-json\/wp\/v2\/posts\/9362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zeni.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeni.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeni.cz\/en\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/zeni.cz\/en\/wp-json\/wp\/v2\/comments?post=9362"}],"version-history":[{"count":3,"href":"https:\/\/zeni.cz\/en\/wp-json\/wp\/v2\/posts\/9362\/revisions"}],"predecessor-version":[{"id":12460,"href":"https:\/\/zeni.cz\/en\/wp-json\/wp\/v2\/posts\/9362\/revisions\/12460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeni.cz\/en\/wp-json\/wp\/v2\/media\/9363"}],"wp:attachment":[{"href":"https:\/\/zeni.cz\/en\/wp-json\/wp\/v2\/media?parent=9362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeni.cz\/en\/wp-json\/wp\/v2\/categories?post=9362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeni.cz\/en\/wp-json\/wp\/v2\/tags?post=9362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}