{"id":9194,"date":"2022-02-14T14:14:00","date_gmt":"2022-02-14T12:14:00","guid":{"rendered":"https:\/\/zeni.cz\/?p=9194"},"modified":"2024-07-10T10:56:50","modified_gmt":"2024-07-10T08:56:50","slug":"6-ways-to-improve-the-speed-and-performance-of-your-wordpress-website","status":"publish","type":"post","link":"https:\/\/zeni.cz\/en\/blog-o-wordpress-woocommerce\/web-optimization\/6-ways-to-improve-the-speed-and-performance-of-your-wordpress-website\/","title":{"rendered":"6 Ways to Improve the Speed and Performance of Your WordPress Website"},"content":{"rendered":"
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Everything is speeding up. Many people want to have the most important information as quickly as possible and to get it without unnecessary waiting. Speed is especially expected these days when browsing websites. Poor performance and slow loading times lead to an increase in the bounce rate. In today’s article, you can learn how to help speed up your website in WordPress. <\/strong><\/p>\n\n<\/div>\n\n

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Why Is Website Performance Important?<\/h2>\n\n\n\n

Google recommends 5 seconds or less<\/strong> as the most optimal loading speed<\/strong> for 3G connections. If your loading time<\/strong> goes from 1 second to 3, the likelihood of bounce rate increases by 32 %. If your site takes 1 second to load, it increases by up to 123 %! According to a Google analysis (2018), mobile sites<\/strong> take up to 15 seconds<\/strong> to load on average! Website speed affects<\/strong> nearly 70 %<\/strong> of consumers. The probability of making a purchase increases with website performance. If your website is slow, you’re losing customers<\/strong> and lowering<\/strong> your conversion<\/strong> rate.\u00a0Your website speed<\/strong> is also a very significant SEO<\/strong> factor.\u00a0That’s why we always try to keep an eye on the speed and performance<\/strong> when creating a website in WordPress, and we do everything we can to optimize<\/strong> it properly without using too many plugins.You can get an objective overview o<\/strong>f your website speed using various tools<\/strong>. We recommend Google PageSpeed Insights<\/a>, but there are many others such as GTmetrix<\/a> or WebPageTest<\/a>.\u00a0Let’s take a look at some of the ways in which we improve<\/strong> website performance<\/strong> and optimize it.<\/p>\n\n<\/div>\n\n

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How to increase the performance of websites<\/h1>\n\n\n\n

1. Less Ads<\/h2>\n\n\n\n

A large number of ads can be detrimental to your website, as ads load <\/strong>JavaScript, CSS and media, which can greatly slow down<\/strong> the page and also degrade <\/strong>the user experience. <\/p>\n\n<\/div>\n\n

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2. \u00a0Divide Long Pages<\/h2>\n\n\n\n

Long pages slow down<\/strong> the loading of the site.<\/p>\n\n\n\n