Websites done right

Analysis » Design » Implementation » Data Collection

The continuous cycle of these 4 stages is crucial for the best performance of your website.

1.) Analysis

We ask and listen.

Before we can start designing anything together, we need to answer the following questions:

  • Who are you and how do you want to be perceived – in other words, what kind of brand are you?
  • What do you want to achieve and how will you know when you have achieved it?
  • Who are your products and services for and what do they mean for them?

We will develop these answers with you using interviews, questionnaires and workshops – both with you and your (potential) clients. We also perform keyword analysis and research on how your target group uses search engines.

The methods we use to do this will be chosen based on your needs and resources.

2.) Design

We think and create.

Design is not just about things looking good, but mainly about them working well.

What is the role of your website within your marketing strategy and your customer’s journey? In this stage we design the structure, content, functionality, layouts and visual appearance of your new website. We take extra care to provide the best user experience (UX) for your visitors in order to turn them into your customers.

We write copy based on your inputs and put it together with non-textual content (photos, videos, infographics, etc.) until a prototype of your new website is born.

Extensive user testing ensures that your website will perform strongly before we move on to the coding stage. We create testing scenarios, collect feedback from real users and fine-tune the prototype based on what we find out.

3.) Implementation

We code and bring your website to life.

Once the design is fine-tuned and approved, our developers will begin their work on bringing it to life. They pay extra attention to the precise implementation of graphics, content and functions while also keeping website speed and security in mind.

Deployment is smooth so that neither you nor your customers will ever notice it. Except for the fact that your website has just been replaced with a brand new hyper-cool WEBSITE.

We can help you choose the right webhosting solution, manage its settings and related technical details.

4.) Data collection

We watch and react.

And that’s how a new cycle starts. Why is it a cycle? Because the world is in constant motion. Because nothing is ever so good, that it can’t become any better.

During web deployment we incorporate analytic tools into your website. They enable us to see how your visitors behave. We also help collect data in other ways. And last but not the least, we will also talk to you.

We create reports from the collected data and suggest strategies to improve your website’s performance. Once you give us the green light, we implement changes without interrupting the website’s operation.

Like what you see? Get in touch.

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ZENI is already looking forward to hearing from you.

Schedule a meeting or a call. We’ll respond somewhere between “immediately” and “next business day”.

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