Common Mistakes Of WordPress Beginners

Common Mistakes Of WordPress Beginners

Today, we will focus on the most common mistakes to be expected when you are starting with building websites on WordPress. Some cannot be completely avoided at the beginning, but with more experience, they become less of a struggle.

1. Template

You should consider whether you actually need one and also which one. Most free templates can do a lot, but still not as much as the paid ones. However, both variants are not completely ideal if you are able to compose the website yourself as a Custom template.

Why not, you ask? Most WordPress templates include a lot of interesting features. We use only some of these and the unused rest of them is often loading as well. Every millisecond counts. Therefore, it is a good idea to think about this right in the beginning. We can recommend the GeneratePress.

2. Plugins

A lot of beginners like to use plugins. Literally for anything. Just like templates, you can find free or paid ones. In both cases, you need to keep in mind that WordPress is an OpenSource solution and no one checks the quality of the plugins’ code if it is not directly in the WP repository. Therefore, communication between a plugin and, for example, a template might sometimes be problematic. Please, before each use of a plugin, decide whether it is really necessary or you have an alternative, better option

3. Builder

This is a nice solution. However, there are again more builders to choose from. For us, the Divi builder proved to be the best, but we have also heard some praise on the Elementor. I would rather not comment on the others. Its advantage is that you can compile the given website elements very quickly. You can see the work immediately and edit the elements in a builder, unlike in the fixed template boundaries. Its disadvantage is the same as with templates. Lots of code that you won’t actually use.


4. Server

For a smaller website with just a few pages serving as a business card, any of the available web hosting services will usually be good enough. However, make sure that your provider offers a quality technical support, so you don’t have to wait a week for each of your requests. The hosting company should also have a WordPress one-click install option. Furthermore, it is a good idea to create a so-called subdomain on one hosting due to the development environment. You can read about creating of a development environment in the article How to create a staging environment.

Out of Czech and Slovak hosting companies, we recommend WPHosting, ACTIVE 24 and Websupport.

For all websites, we use VPS serves from DigitalOcean. We can manage everything ourselves here. Its advantage is great speed, flexibility. Its disadvantage is that you need to hire a pro for this job.

5. SEO

Often underestimated. Many beginners either intentionally overlook it or simply forget about it. At the same time, all you have to do is provide basic information for Google in the Google Search Console and fill the  neccessary data in the wordpress backend using SEO plugin of your choise so your site will be indexed as soon as posible.  Also, do not forget about theinformation related to the images and optimizing of their size. If you decide to write articles using a lof of keywords, that is also great. Every website deserves it. You can learn how to write articles in the article SEO – How to write articles to be readable and optimized for search engines.

We use the plugin from YOAST to set basic descriptions on websites.

Always stick to the motto: “Less is sometimes more.”

Daily, we come across websites with a purchased template, 40 plugins and even a builder. With problematic communication. Believe us, this is not the right way to success. Owners of these websites are subsequently disappointed. Even though they paid for a nice, fast and secure website, all that was left of their great expectation was the aesthethic part. Speed and safety have disappeared somehow. We hardly-ever repair these websites nowdays, because we realized that creating a new website is just as or less costly for us and the client

Think thoroughly about every single thing before you decide to use it on your website. And if you find yourself feeling lost, contact us and we will be glad to help you.

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Celebrating 10 Years Of Our Company

Celebrating 10 Years Of Our Company

The Zeni team s. r. o. is celebrating its 10th anniversary this year. It all has started on December 19, 2011, when Róbert and David founded the Vitix company s. r. o.  Originally, it was supposed to serve as a tire selling e-shop. However, the two of them fell in love with the online space and gradually started developing websites for other customers, too.

At first, David and Róbert tried to develop their own CMS system, using a working name “CMS Dolphin”. After a while, they decided that in order to increase quality, it would be better to start building on what has already been created and what the WordPress community has created. 

Why WordPress?

WordPress has become our favourite website creating tool, and it is not just us. More than 43% of websites use WordPress. We don’t use WordPress because we think it is the best solution for everything. We use it because we love it.

  • It is flexible – you can build anything with it.
  • It enables to easily deploy and test changes in order to keep up with constantly changing standarts.
  • It has a great, experienced and knowing community.

You can read more about the reasons why we build websites with WordPress on our website.

WordPress Community

The WordPress community is closely related to the use of WordPress. On one lovely morning, Róbert made David attend the WordCamp in Bratislava, Slovakia and the history started writing itself. David was so impressed by the lectures that as a result, he became actively involved in the WordPress community. Together with Jan Bočínec from the company Webikon, they started organizing the WordPress meetups in Brno. This was followed by the WordCamp Brno 2017 to 2019. Then, also followed by helping and visiting on other WordCamps – Prague, Bratislava, Vienna, Paris, Belgrade.

Quality And Growth

Since you cannot really make a living just by participating in the WordPress community, David started to actively acquire clients who, in his opinion, needed a quality website to sell their products or services. At the beginning, he set a reasonable goal of increasing the company’s turnover together with increasing quality. This year’s turnover is already over 3.5 million. Annual increase of 35%.

To realize their goal, David and Róbert need a Team by their side. Right at the beginning, they decided that such team should consist of not only seniors, who will write a decent code, a quality plugin, or set up a server, but also juniors, who will learn from seniors and eventually join them. Today, Zeni has a crew of a graphic designer, copywriters, frontend and backend developers, marketer, SEO specialist and, last but not least, a tester.

Why Do We Celebrate Our 10th Anniversary And Why Is It So Important To Us?

Certain statistics state that out of 100 companies, only about 10 of them don’t wind-up after the first 5 years. After another 5 years, only about 3 of them are left. On its own, this certainly indicates something. We are celebrating our 10 years these days. 10 years without any credit, loan, 10 years of building of a system we can be proud of because it just works.This is how we spent our day celebrating of our 10th anniversary:

To properly mark this anniversary, we requested an audit from 2 different companies. One by Bisnode (now Dun&Bradstreet) and one by Proverena spolecnost (Certified Company). The first company rated us with an AA rating, while AAA is their highest one. The second company firstly rated us with a silver medal earlier this year, then even with a golden one right before our anniversary. 

We have done a countless amount of work during the whole decade. We have created many fast and reliable websites, also accessible websites for schools and kindergartens, launched our own plugin, planted fruit trees and we are striving to reach our awaiting goals. We are glad that us and our colleagues enjoy working in our free company and that we enlighten each other during the process. We are so grateful for all of our cooperactions and clients so far and look forward to the new ones!

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Zeni and tree planting

Zeni And Tree Planting

Our company Zeni team s.r.o., as a part of the WordPress community, decided to support an idea of the WordCamp conference this year. In 2019, they started with the planting of trees in a new orchard in Otnice. Thanks to us, its second half was created this year.

The WordPress Community And Planting

We are interested in good ideas and we like to support such them in Zeni. One of them is planting trees. It was started by the WordPress community two years ago. The WordPress planting event brought up to 45 new trees to Otnice! When we found out that the planted trees should be fruity and such a tasty and sweet orchard would grow, we were even more interested in the idea. In addition, fruit trees have the longest lifespan, because tall-stemmed trees will last more than 70 years. People who will passers-by will be able to enjoy the fruit for a long time. 

Thanks to the new trees, in 2019, the WordPress community neutralized the CO2 footprint of the WordCamp Brno 2019 conference. In the following years, the conference took place only in the online space. Zeni also participated in the WordCamp Brno 2019. You can read more about the event in the article Zeni and WordCamp Brno 2019

Tree Planting

The Zeni team is celebrating its 10th birthday this year, so we came up with the idea to contribute to 45 trees planted at the WordPress event and plant another 45. Together with the residents of Otnice, the second half of the orchard was planted on November 13, 2021 and it can now be enjoyed by everyone who will walk by.

planting fruit trees

The orchard will offer small fruit snacks on 90 different trees, among which you can indulge in cherries, apples, pears, apricots or plums. Thanks to the different varieties, you will find fruits on the trees during your walk from spring to autumn.

A Vision For The Future

In the past, there used to be orchards near almost every village, we could take a walk in them and try some fruits. In Zeni, we would like to contribute 50 fruit trees every year in the future, which the villagers will be able to plant together. Everyone who will walk by will be able to visit the orchads that will be created on the lands of villages. We are going to create a little fruit joy not only for people, but also for nature and Mother Earth, which really needs trees these days.

The inhabitants of Otnice plant fruit trees

Do you want to hear from us about the fruit orchard project in the future? Don’t miss anything and learn some news from the WordPress world too. Subscribe to the newsletter and we will be happy to welcome you.

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A Website Form – A Good Helper

A Website Form – A Good Helper

“Why is it a good idea to have a form on a website?” Today, we will adress this question. If you are creating a website for any type of a client, it is always a good idea to include a form. Some clients do not like making phone calls and prefer to request the service via the form. If you do not offer them this service, you might lose them.

Types of Forms

1. A simple inquiry form

This is a form that only consists of:

  • Name and surname
  • Address
  • Telephone number
  • E-mail
  • Additional information for us

This form can be found on websites of sole traders or companies usually offering only one service.

A simple inquiry form

2. A more complex inquiry form

We usually choose this type of a form for a client who is offering more types of services or selling more types of products, but is not yet interested in selling their services and products via an e-shop. For example, this type of a form might consist of:

  • Name and surname
  • Address
  • Telephone number
  • E-mail
  • Service/product – a selection from 2 to X  
  • Additional information for us

This form is usually used by those who require more information from their clients already at the beginning via the form, so they avoid bothering their clients and themselves with “unnecessary” phone calls regarding additional information later.

A more complex inquiry form

3. A multilevel inquiry form

When it comes to this type of a form, it is necessary to specify its structure in detail with our client. The better the specification is,  the better the quality of incoming inquiries will be. 

This type of a form is used by companies that manufacture more than two different products and have more than one production segments. These products/segments can have more than one type. These products are also sold both in the B2B and B2C spheres.

Therefore, it is necessary to fit as many questions as possible into the form, but also make them clear and logically subsequent. The form can contain a lot of information with different conditions. When a certain type of a segment is selected, only a specific selection of products for that specific segment will be displayed. This way, you can get an accurate specification of your client’s inquiry, which can then immediately be sent to a certain employee who can quickly start working on it. This will shorten the procedural time, which the client will certainly appreciate.

A multilevel inquiry form
A multilevel inquiry form

4. A form connected to a system

Sometimes, our clients want their form to be directly connected to their internal system. Not only it simplifies the work, but it essentially makes it more efficient and helps avoid possible errors caused by a human factor. All the information acquired from the website’s visitors are being directly sent to the internal system and to the certain person (employee).

A form connected to a system

A service order (an inquiry)  is sent to the Orion system and to the service technician (to their mobile app). The service technician recieves relevant information about the service order including a map location. Thus, they can plain their route and handle more service orders per day.

Form Benefits

A valuable contact information

If a potential client gives us their contant information (their e-mail or, in the best case, a telephone), the sales department is then able to contact them.

More detailed information

The more detailed the form, the more accurate information we acquire from it. However, we always make sure that the form does not become a village gossip with million unnecessary questions.

Inquiry segmentation

Larger companies have a special trader for each type of a product. If the assistant, or even the form itself, knows who they should assign the inquiry to, they will automatically do so. This shortens the reaction time and the specialist can react very quickly.

Ideal Forms


Each form should consist of only the most important information required from the client.


In forms, we prefer to use common terms instead of professional ones. Not every visitor might understand them, since they can be from outside of our industry.

Tools and Plugins Used to Create Forms


There are plenty of them for WordPress. I will mention just a few of them:

Contact form 7

Gravity Forms + Custom Post Types

Caldera Forms


You can purchase extended versions of some of the free plugins. I recommend the following ones:

Caldera Forms

Gravity Forms


  1. Specify as much as possible with your client before you create the form.
  2. Decide which information is really necessary to acquire from the visitor/potential client.
  3. Less is sometimes more. Include only the necessary in the form.
  4. Choose a good plugin. Some builders already have a built-in contact form.
  5. The more visitors your website gets thanks to the contact form, the better your chances of selling your product.

If you are interested in any mentioned form and want help creating it, do not hesitate to contact us.

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